Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side monitoring as a means to improve their data collection processes. While it requires a lot more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more trustworthy information
Pixel monitoring utilizes a piece of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate data
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is an extra protected option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's much less likely to be affected by ad blockers or other safety measures. This gives a lot more precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store sees, which can be tough for pixel-based tracking. This adaptability provides marketers extra ownership over the information they send out, and makes it easier to follow different information legislations. It's also a great deal less at risk to fraud, as it's harder for deceptive stars to control the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising and marketing decisions.
Standard pixel monitoring relies on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are frequently obstructed by ad blockers, which can result in information collection disruptions and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and provide exact, consistent information that is less vulnerable to disturbance.
This type of tracking additionally enables businesses to track conversions that happen outside of the website, like phone calls and in-store acquisitions. This is necessary since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is an essential reason that S2S is a lot more dependable for organizations seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side monitoring allows organizations to control information payloads before it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically crucial as various browsers and platforms significantly change just how they handle cookies. For example, in iphone 14, Safari will just provide first-party cookie information and will certainly not allow pixel-based monitoring. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that occurred beyond your site.
Furthermore, server-side monitoring allows you to record user data directly on your own servers. This gets rid of reliance on third parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a set of guidelines that informs your internet site's web server what occasions to record. This data is then sent data visualization for marketers to analytics tools like Google Analytics and Facebook Business. It's also used to set off event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that uses a tiny piece of code on your web page to accumulate information from users.
4. Simpler to execute
Server-side tracking is a data collection procedure that occurs on the web site's very own web server, bypassing internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and helps ensure conformity with privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.