Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a way to enhance their information collection procedures. While it needs a lot more technical knowledge than regular GTM and may introduce extra costs, it can result in higher accuracy and more reputable data
Pixel tracking makes use of a piece of code to sign up conversions on your site. It's very easy to set up and much less prone to advertisement blockers.
1. Much more accurate data
The traditional technique of tracking conversions on a website, utilizing pixels, is having trouble with altering internet browser privacy plans. This implies that the information being sent to Google Advertisements, Facebook Business Manager and various other systems is less precise than it should be.
Server-side tracking is an extra protected alternative that helps to bypass these limitations, as it's filled from your own domain and dealt with as first-party code, meaning it's much less most likely to be affected by ad blockers or various other security steps. This gives much more precise information and a much more full image of user trips throughout channels.
Furthermore, this sort of tracking enables organizations to track conversions outside of the web site, such as phone calls and in-store check outs, which can be tough for pixel-based monitoring. This flexibility provides marketers more ownership over the information they send out, and makes it easier to abide by numerous information laws. It's also a great deal much less susceptible to fraud, as it's harder for illegal stars to adjust the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring permits businesses to gather and enhance data before sending it to third-party analytics/advertising platforms. This enhances data completeness and accuracy, which can assist marketing professionals make even more enlightened advertising and marketing decisions.
Conventional pixel tracking depends on JavaScript tracking codes that are positioned in internet site site visitors' browsers. These tracking codes are frequently obstructed by advertisement blockers, which can cause information collection disturbances and imprecise outcomes. Server-side monitoring allows companies to bypass these limitations and provide exact, regular information that is less vulnerable to interference.
This sort of tracking also allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is essential because new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less susceptible to fraud
Server-side tracking makes it possible for services to control information hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different web browsers and platforms significantly alter how they take care of cookies. For instance, in customer segmentation tools iphone 14, Safari will only provide first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your web site.
Additionally, server-side monitoring enables you to catch user information directly on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a collection of instructions that tells your internet site's server what events to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that makes use of a small piece of code on your page to collect data from individuals.
4. Easier to execute
Server-side tracking is an information collection procedure that happens on the site's very own web server, bypassing internet browser limitations. This indicates that information accumulated by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the range of information monitoring and gives organizations much more control over transmission, making it normally a lot more reputable. As a result, it's less susceptible to information obstacles brought on by points like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your marketing and advertising tools on the server. This allows you to have more accurate data and helps ensure compliance with privacy regulations such as GDPR. Moreover, it also avoids the monitoring constraints enforced by internet browsers and advertisement blockers.